Air Jordan 3. This is said to be Michael Jordan’s favorite because he wore it during the 1988 Slam Dunk Championships which he later dominated. It was designed by Tinker Hatfield and features the new Jumpman logo and a visible air unit on the heel. In 2007, an Air Jordan 3 in a special color palette was released.
Many years ago, man made fire. Some time later, the wheel was invented. Then, in 1988, sneaker freaks the world over discovered air.
The Jordan III was the first to incorporate Nike’s now-famous "Air" technology, featuring a visible unit in the sole beneath the elephant pattern panel which became this shoe’s trademark. The AJ3 also marked the inaugural appearance of the "Jumpman" logo, which has appeared on every subsequent Jordan. Considered by some to be the greatest of the entire line, these kicks established the dominance of the Air Jordan franchise that continues to this day.
Further information
- The AJ3 was the first to be designed by the legendary Tinker Hatfield, who worked on every model up until the XV and returning for the XX.
- The advertising campaign for the AJ3 spawned the highly successful "Mars Blackmon" television spots featuring Spike Lee.
1994 Retro White/Cement Grey Jordan 3
2001 Retro Black/Cement Grey Jordan 3 |
1988 White/Cement Fire Red Jordan 3
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